Breakfast Cereals Shop Food Cupboard Morrisons Shop

Breakfast Cereals Shop Food Cupboard Morrisons Shop

After a very successful year in 2022, Weetabix's head of marketing is promising another big year for the brand, packed with new product developments, promotional partnerships and substantial marketing investment.

At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. rom the challenge of nailing hybrid working to negotiating an effective corporate rebrand, its been a busy week.

Weetabix returns to TV screens this autumn with a 2million+ creative campaign designed to inspire kids and adults to enjoy the best possible start to the day as they head back to school and work.

On 3 May 2022 Bright Food announced it was taking a 60 stake in Weetabix in a deal that values the company at £1. bn. aring Private Equity Asia acquired the remaining 40 from Lion Capital in 2022. On 18 April 2022, it was announced that the American company Post Holdings would buy the company from Bright Food.

In British advertising in the 1980s, Weetabix anthropomorphized the biscuits, representing a group of 'street-wise' young teens, beginning as 'skinheads'. Their appearances on the packaging and associated publicity featured catch phrases such as titchy breakfast cereals to describe rivals, with the response Neet Weet Mate, OK!. The lead Weetabix known officially as Dunk was voiced by Bob Hoskins.

During the 1990s, the brand was advertised with the slogan Have you had your Weetabix?', based on the idea that someone who had eaten Weetabix would be filled with unbeatable strength and energy, causing those who oppose them to flee out of self-preservation. This was used to humorous effect in a variety of adverts re-imagining the outcome of fairy tales and historic events. In 2022, the campaign was reintroduced, with a reference to the English fairy tale Jack and the Beanstalk. The giant states: Fee fi fo fum, I smell the blood of an Englishman, with the boy responding: Fee fi fo fix, Ive just had my Weetabix, resulting in the giant quickly leaving the room.

Weetabix Crispy Minis are a sweeter 'bite-size' version of the standard Weetabix biscuits, with various additions depending upon the variety. As of 2022, the varieties available in the UK are 'chocolate', 'banana' and 'fruit nut'.

A version with added wheat gluten protein granules was introduced in the UK in April 2022, available in three forms, the standard biscuit shapes, as well as regular and chocolate flavour Crunch pipe shapes.

The union estimates this could cost some engineers a loss of wages amounting to 5,000 a year. This despite the fact that last year Weetabix turnover grew by 5 per cent to 325 million and profits leapt by almost 20 per cent to 82 million.  

Our members play an essential role in keeping the Weetabix plants operating and to treat them in such an offhand manner in order to simply boost profits is disgraceful, said Unite regional officer Sean Kettle.

A Weetabix spokesperson told the BBC: As part of our ongoing change programme, we have been in close consultation with our employees and their local union representatives to implement new ways of working.

We are proud to have recognised the efforts of all of our teams in keeping our factories open throughout the challenges of the last year and we were very happy to be able to share two discretionary bonuses with our manufacturing teams during that time.

We did it for social, for a bit of fun, and it got picked up in The Sun. We recognised that food combos always get talked about. We always planned that, for this February, we were going to do a series of interesting, strange pairings of combos.

Grier said: Any good story that really takes off needs to have that debatability, that believability, that 'Would you, wouldn't you?' – you have beans on toast, why wouldn't you have beans on Weetabix? That sort of thought process starts to divide the nation. You have Weetabix purists who are: 'Absolutely not,' and you have other people who are thinking: 'Why wouldn't you?'

Top job WelcomeToFrank. The respite we all needed from the current state of affairs. Og for dem, der er lidt sure, lad os ikke glemme, agenturet måtte overbevise klienten om at gøre dette på deres foder - en modig diskussion. Vi ville have elsket at vidne til at chatte. Weetabix.

På Weetabix var Weve stolt brændt nationen med højkvalitets korn siden 1932. Fra vores ikoniske kiks til dagens mange forskellige smagsstoffer, former og teksturer. Theres aldrig så mange måder at nyde Britains favorit morgenmad.

Hvordan har du din Weetabix? Disse velsmagende godbidder kombinerer skeer af kreative ingredienser med bindestreger af originalitet og Sprinklings af mundvandende smagsstoffer. Så gå videre og prøv nogle af vores foretrukne Weetabix-kreationer, før du får opfindsomme med din egen.


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